Tatuaje
US-based boutique cigar brand founded by Pete Johnson in 2003. Its cigars are handmade in Nicaragua at the My Father Cigars factory in Esteli.
| Headquarters | United States |
|---|---|
| Heritage | American (Pete Johnson), Nicaraguan-made |
| Founded | 2003 |
| Owner | Pete Johnson |
| Flagship line | Havana VI |
| Price range | $7 – $14 |
| Strength | Medium – Full |
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History
Tatuaje was founded in 2003 by Pete Johnson, a California cigar enthusiast who set out to recreate the classic Cuban cigars he loved. He partnered with the legendary Garcia family — Jose "Pepin" Garcia and son Jaime — to blend and roll the cigars at their Esteli, Nicaragua operation. The name is Spanish for "tattoo," reflecting Johnson's own ink, and the brand became one of the most influential boutique names of the modern cigar boom, known for full-flavored, Cubanesque Nicaraguan blends.
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Frequently asked questions
Who founded Tatuaje?
Pete Johnson, in 2003, with the Garcia family (Jose "Pepin" Garcia and son Jaime).
Where are Tatuaje cigars made?
At the Garcia family's My Father operation in Esteli, Nicaragua.
What does Tatuaje mean?
It is Spanish for "tattoo," a nod to founder Pete Johnson's own ink.